- Administrative / Commercial
The main idea of Ammar Complex design, due to the site location in a close relation with holy shrine of lady Masoumeh, is a lady covered in an eastern veil; Because this lady has been the religious-cultural symbol of the city for decades. The holy shrine location has a great effect on the project’s form. The main idea comes from the revolving hole around the axis which connects the shrine to the site so that it could emphasize on religious aspects, as well as the aesthetic aspects. Aesthetic and active functions blended with each other in a perfect way on the fourth floor and become a great terrace for religious ceremonies and kids. A place to reveal different emotions of happiness and sorrow in traditional, national and religious events. On the other hand, the active screen of the building illustrates the interactions inside. In other words, the building screen has an ability to adapt itself to different events by using colors all over itself. The site of the project located on Ammar highway and 15th Khordad boulevard junction, therefore it has a good access to the holy shrine and also the great view from the opened terrace. Qom city is one of the religious cities of Iran which is famous for Shiah Muslims after Mashhad, therefore it has many pilgrims and tourists from all over the Islam world.
Locating Ammar Complex functional zones to maximize the commercial benefits of the project has been implemented in a way that motivates visitors to stroll and visit commercial spaces in higher stages. This absorbing mechanism has been created by careful placement of attractive functions in combination with micro and macro commercial spaces on different floors. Various spaces such as hypermarket in first floor, food court in 1st mezzanine and 4th floor, Book Cafe in 5th floor, gallery, media art, prayer room and a place to visit and pray to the holy shrine of Hazrat-e-Masoumeh (PBUH) in 6th floor have been designed to add a cultural-religious identity to the complex.
Ammar Complex : Implementing multiple void spaces have created visual corridors between floors to introduce fluidity to the area, induce visitors’ curiosity and finally motivate them to move and visit all floors.