Conceptual Creativity

The idea of Conceptual Creativity course is about to improving the sense of sight as a lens to the world and finding the special and unique frames of space and the around. As this visual connection involves with self-experiences and thoughts of each person it evolves different perceptions from objective and non-objective elements.

The main goal in this course is to improve the ability of visualizing through the related practices. In the first step the observer will face with an object and represent it by one of the presentation skills in accordance with practice approach. For example imagining an object such as bus and find a kind of similarity with the first object. It should reminds the first object in the physical appearance. Another primary practice is to simplify the objects and drawing with the requested approach.

In the next steps the practices changes from being visually to more conceptually and the imagination power of the person gets more involved. The person thinks about a concept or an abstract subject and capture or draw a related picture or photo for presenting it. Thus the ability of the mind for visualizing and creating the images that they don’t exist before improves so that the emerged pictures are totally new and first-hand.

All of the exercises in this class obligate the minimum ability for drawing, sketching, modeling, photography and photo editing in Adobe Photoshop or another software. So first of all the prerequisite for attending in this course is to having a fresh mind and secondary to have the former abilities.

The main effort of creativity is having a special attitude and it is not limited to a specific activity or doing. However it includes a bigger scope of subjects and it plays a significant role in every shades of life from everyday activities like to professional life and etc. During all these activities we take actions and create endeavors which represent a special amount of creativity.

xema architects

The philosophy of today’s xema started to form in 2005 through an entirely new approach to the combination of architecture and art.

“xema architects” under supervision of Reza Mafakher has made its way to perfection by commitment in innovative designing in avant-garde exterior, interior, urban and furniture designs. Handling numerous projects, experiencing real world architectural problems and being honored with national and international competition prizes has been achievements of the firm in the past years. 

xema team and its founder, Reza Mafakher, have achieved a distinctive international reputation for excellence in design. In 2014, “xema architects” was declared as one of the four Iranian architectural firms that have influenced the architecture of Middle East.

xema architects has signified the privileged architecture of Iran and they has designed and constructed several projects which represents the elegance of Iranian contemporary architecture.

xema is committed to create the best solution for a whole new and unique perception of space, and also to lead the new era of Iranian architecture by building a better insight and attitude through delivering elegance and quality to customers’ lives.

Reza Mafakher

Mr. Mafakher started his professional career in a cooperation with the “Eyvan-e-Naghsh-e-Jahan” consulting engineers and “Gamma” companies and his individual work by founding “Studio 11” designing group. He founded “Xeta” designing, consulting and building company in 1387 and his own personal design office named “xema” in 1390 and carried out different architectural, interior design and urban design projects. From 1389 to 1394, he managed to carry out several projects and achieve national and international prizes and the first place in several  architectural competitions.

He’s been in charge of numerous projects & has already won many national & international awards for his works. Here is the list of his achievements:

5th place in “International Karbala holy shrines urban design competition” in 2008

1st place in “Tehran french school design competition” in 2009

1st place in “2nd interior design award” for “apartment no 17” project in residential sector 2010

3rd place in “10th Memar grand award” for “apartment no 17” project in residential sector 2010

Appreciated in “11th Memar grand award” for “77sqm” project in public sector 2011

1st place in “3rd interior design award” for “77sqm” project in public sector 2011

1st place in “Rasht jam Saadi commercial complex competition” 2011

1st place in “Qazvin Alborz recreational & commercial complex” 2011

Q1: which professor and course influenced you the most?

In the design field, my designing process was mostly influenced by prof. Esmaeili (who is active in Iran-France friendship association). It was the honor of mine learning from two master teachers, prof. Esmaeili and with prof. Tahaei in third design course in university.

I’ve learned a lot the professional attitude from prof. Misaghian and Mr. Gholinezhad.

My life and teaching approach is mostly influenced by prof. Farrokh Mohammad Zadeh.

Q2:Which well-known architect’s work was influential for your design path?

Different architectsinfluenced me in different periods of time but I always liked Peter Eisenman and Robert Lipson’s works very much but the aesthetical formation of my works was mostly influenced by Zaha Hadid. While my works are powerful in terms of form but there is no doubt that the concept is the first priority of them.

Q3: What are the exclusive properties of your design?

  • All of the projects are based on a specific concept. I don’t exactly mean our projects have a plain concept, but the concept is a special meaning. (formalist conceptual-ism)
  • We are looking for the aesthetics in our projects but it’s not the basis of the design process. Aesthetics will found at the end of the project by itself.
  • Another aspect of our designs is being interactivity which means our designs are compatible for different applications, performances or environmental conditions. Human behavior also changes based on the project.
  • We don’t design for approach into spatial sense or being minimalist (whether in form or concept), our projects possess these themes at the end.